Strength & Health, Page 10

Strength & Health, Page 10 December 1957

The Truth About Muscle Beach

Many Controversial Statements have been made about Santa Monica's Unique Payground By the Sea. This article gives you the Last Minute Lowdown on what currently is happening on the Verge of the Pacific.

There may be bigger and more beautiful beaches than Muscle Beach, but you can bet your last chip that nowhere else in the whole wide world will you find a greater concentration of muscles to the square foot of sand area. And further, no other beach in all the world rates more publicity, regardless of size, surf, or beauty. Practically every American has seen or heard of Muscle Beach because, like Brooklyn, it is standard joke equipment for wise-cracking comedians of stage, screen, TV and gossip columns from Coast to Coast.

Recently a story about the beach appeared in the Saturday Evening Post, and shots of its denizens were featured on the Garroway Today TV Show. Thus another 40 million citizens became aware of Muscletown-by-the-Sea.

Rumors may have reached you that some queer proceedings transpired on the Beach. We have heard of some pretty odd goings-on ourselves, but we never actually caught anybody in fragrant delicto (or whatever the legal phrase is) on one of our personal visits. Naturally a lot of guys and gals pitch a bit of woo--this is standard procedure on any beach. There may be some odd-ball characters wandering about, and cocaine and heroin peddlers are almost everywhere these days, but since the City of Santa Monica began to take a fatherly interest in the strip of sand, the general behavior of its denizens is not one iota wilder than a dozen other beach areas on the Pacific.

Since the Weightlifting Group became a Club, with $3 per year dues, some of the nuttier playboys are no longer messing up the platforms, and whith proper supervision, the Beach has been receiving better press notices than in former days. We couldn't honestly say that the moral tone of Muscle Beach Society is pure as the driven snow, but where on this mortal world will you find perfection ?

At any rate Muscle Beach certainly lives up to its name. You want to see muscles -- then take a trip to this Biceps Paradise. You want to grow muscles -- do likewise. They sprout fast in the California sunshine, and any day a stroll down to the lifting platform will reward your bulging eyes with in-the-flesh glimpses of famous musclemen such as Steve Reeves, George Eiferman, Dick Dubois, Paul Anderson, Ike Berger, and you name 'em, we got 'em.

Some of the best athletes in the world work out regularly at this resort. The most famous acrobats, tumblers and gymnasts put on ashows for free here that you would pay $6.60 a ticket to see in their professional capacity. The most beautiful gals in the world dress up the place -- and why shouldn't they be dreamy and curvy ? Any reader knows that the best bodies in the world belong to barbelles ! In no other way can feminine charms be so firm, so round, so fully packed . . .

But turn the page and let Muscle Beachite Tom Humphrey fill you in on what's cookin' right now at Muscle Beach . . .

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